Ruth Nabembezi is the initiator and driving force behind the organization. She grew up in an orphanage home in Uganda. Her parents passed away when she was young because of AIDS. Her sister developed severe skin rashes, the neighbors in the village believed that she was possessed by demons and was taken to a witch doctor to be cleansed but died. Pamela was born with HIV and died because of a lack of sensitization and awareness on HIV. After Ruth joined the Social Innovation Academy (SINA) and started working on the problem of shame and stigma when it comes to sex education. The idea of a Sex-Education-App and text message service for information without shame emerged. So far Ask Without Shame serves thousands of  youth globally.